Because they advertise:
The successful 2009 football season has proven to be costly for the finances of the Ramblin' Reck. ... the Reck must be in Miami for our first Orange Bowl appearance since 1967 and our first BCS bowl game ever. We need your financial support to help get it there. ...I want to thank you losers for throwing the picnic in on top of everything else that's pathetic about this situation.
The cost to rent a truck for the Orange Bowl is $1,000 plus gas, an amount that will take a significant chunk out of the Reck's finances. We are asking you to help get the Ramblin' Reck, our mascot, to Miami and to the Orange Bowl. It has been years since the car has made trips of great distance to fulfill its duty of leading the team onto the field, and the account has not been properly prepared for such a venture.
We are asking for your donations, every little bit will help alleviate the burden of transporting the Ramblin' Reck. You may wonder what you will get for your donation. For every $25 you give to the Ramblin' Reck, you will have your name entered in a drawing to have a day with the Ramblin' Reck. Your prize will include a private tour for two around campus and a provided picnic on one of Georgia Tech's lawns. I have discussed this with the 2010 Rambln' Reck Driver, and he assures me that he will work closely with the winner to make this a memorable afternoon on campus!